Facebook Fan Pages Can Turbo Charge Your List Building

Facebook is an phenomenon in the way that people now interrelate on the internet. 300 Million users and growing now on Facebook. 2.0 marketing understands that now those who are being marketed to are determining how they want to receive their information. One of the reasons that Social Media has caught the imagination of the public is because it allows for a two way conversation, in fact it allows for conversations between any number of people who choose to engage on any particular topic.

The last 10 years has seen a huge push when it comes to internet marketing of the importance of creating your ever important email list. Ideally you want to create a targeted list of people who are interested in the topics and products you offer. Until social media came of age, the lists being built were mostly what I call static lists. Yes, when done properly the individuals on the list were highly interested in your offerings. Forums have always had the power of being interactive and community building vehicles. Offering comment boxes on your blog would give the individuals visiting your blog an opportunity to give feedback, ideas and insights but does not give your visitors an opportunity to interact with other visitors.