Creating Videos that Connect with Your Audience and Get Found on the Web
Be Yourself, Be Authentic
There is only one you, don’t attempt to be like someone else just be yourself. Share your style and your personal branding and your authentic self will shine through. People know when we are not being ourselves so relax and celebrate that you having something to offer in a way no one else can. Your audience is seeking you so you only need to show up and offer the best value in your unique way.
Get Your Video Seen By Your Target Audience
Make Your Title Count
Just as in blog posts title’s carry a tremendous amount of weight. Create a great video Title and it can pull in a huge amount of traffic. You want your Titles to be optimized for both human interest and search engine optimization. Use your key words in the title of your video and create Titles that are catchy and interesting.
Remember Google owns Youtube so you can see there is a definite connection between video and searched content. When posting your videos,I recommend that you post them to youtube. Use a Key word rich title that is catchy, use key words in the description of the video and use the proper key words and tags when posting your videos.
Be Interesting, Informative, Funny and Provide How To Content
Two of the most sought after areas content on the internet is content that is funny and content that provides how to information. Position yourself as a thought leader and trusted advisor in your area of expertise. All of this continues to grow your brand.
Keep Your Videos Short
Because our time is valuable and attention spans are shortening keep your videos targeted focused and no more than 3- 4 minutes. In late, 2009 ComScore found that the average video online is 3.8 minutes in length.
Borrow From Hollywood
In the beginning keep your videos simple. Simply talk to the camera and have a background that does not distract from you. Keep it simple until you are super comfortable.
This will be the first of a series of posts on the power of online video. In today’s post I focus on why you will want to get involved in this seismic online video marketing wave.
To Grow Your Personal Brand and Grow Your Business
Heard of Gary Vaynerchuk? If you don’t recognize his name you’ll probably recognize his best selling book, “Why Now is the Time to Crush It! Cash in on Your Passion. Gary was doing reasonably well with his dad’s liquor store and wine shop offline but when he took to using social media and taking his marketing online he chose video.
Gary started a Vlog which is a Blog with Video. He’s no dummy. He knew it was all about personal branding. He is earthy, uses a few four letter words and best of all he doesn’t fall into the category of the typical wine expert. Gary knows his wine but presents wine totally differently and he was able to quickly capitalize on what makes him different by using video as his main medium online.
oosting Your Brand in social media and the online world is a process of consistency and creativity. You need to think outside the box and most important both collaborate with others within your niche and involve your readers. Lastly using mediums like streaming video, podcasting will add more pizazz to your content.
I have been so blessed to connect with other fabulous bloggers within my niche and one of those extraordinary individuals is Danielle Zack. We are involved in a Blogging Mastermind together and her wisdom and ability to draw the best from those around her has truly blessed my life.
Danielle blog is always relevant, beautifully laid out and her content is stellar.