Mapping out your marketing funnel, allows you to fully explore your strengths, what are your ultimate goals in your marketing and what do you want to offer your target audience? Your marketing funnel starts with your generating traffic, offering a free offer that is so appealing that when people visit your blog or landing page they want to subscribe. It allows you to create a relationship with your list and to start monetizing your online marketing from the very start.
Establishing your marketing funnel also builds your authority as a thought leader and trusted advisor in your area of expertise with your audience. Something I had not fully embraced was the power of offering relevant paid content right after a person enrolls on my mailing list and giving my readers an opportunity of even an up sell to a more comprehensive package.