This may be a controversial subject but one I believe needs to be discussed. I know the value of online marketing, building your brand and your authority online. I know these days people also shop for sponsors and the first place they will look is to the web. They will do a google search on you so it is more and more important to have an online presence.
The Truth of Online Marketing
However the truth of the matter is that it takes time to build your online presence from your blog, facebook, twitter and youtube account among others. Especially if you are relying on organic marketing through content creation, blogging and social media you will have to commit some time to build your content and following on social media.
Building Network Marketing Team Takes Time
When it comes to building network marketing organizations, this too takes time. You are making contacts, directing people to tools, you are doing 3 -way calls, you are getting in front of your people’s decision making people, you are working with your emerging leaders, you are training your team members so how do you do it all?
Social Media, Blogging and Enlightenment in the same sentence? Last night Larry and I were watching the TED Talks (Stands for Technology Education and Development). If you are not familiar with the TED talks they are where the greatest minds in the world come to share innovation in their respective fields. Before I went to bed last night I was blessed to see Dr. Robert Thurman talk about enlightenment developing out of the internet and technology.
Dr. Thurman was speaking to the fact that the truth behind all things is interconnectedness. The internet, social media and blogging is connecting us in a multitude of ways with unlimited potential connections.
I have been a member of Linked In for several years now. I knew I was not tapping into it’s power, resources and connections and how best to use it in my online marketing eluded me. I have been so blessed to meet and become friends with a fabulous online marketer, blogger and psychic Donna Merrill. She has been rocking it with networking within Linked In community. She also has a fabulous blog that I enjoy visiting on a regular basis. Her blog is well organized with meaty content that can take your online progress to the next level.
Are you hiding behind your computer in your online marketing efforts? Taking online relationships offline will breathe life into your internet network marketing business. If you entered the online world to build your network marketing business with the hidden desire that you would have a business that goes on auto-pilot and you don’t need to connect or communicate with people then I am afraid you are in for some real disappointment.
Are You Too Busy to Connect?
Or are you just so busy learning internet marketing for your network marketing business that you are not allowing time in your day to call people, connect with your distributors and do 3-way calls? The rubber meets the road in the our connections with others. If you want to create long term residual income in your network marketing business, create and maintain fabulous relationships.
Having just attended Marketing Funnel Mastery inspired me to write about the power of live events. I saw this picture up on Facebook and you quickly discover the power of live events. A picture is worth a thousand words. You can feel the energy from this picture and the fun we were having. Most important is the individuals I was connecting with online, I was now able to develop deeper connections with in person at a live event. Whether it is to support each other, eventually enter into joint ventures and in some cases do business together. It is all possible when we connect the dots and take our online connecting offline.
You have probably heard the phrase don’t throw the baby out with the bathwater. It is funny to me how sometimes as human beings we can be all or nothing, we only do it this way or that way. The truth is traditional marketing methods of face to face, over the phone, person to person has worked remarkably well in network marketing for over 50 years. We are in a relationship business. Many people get caught up in transactional selling where the focus is on making the sale rather than creating long term successful relationships. Network Marketing is all about relationships. This being the case the traditional methods of building a network marketing business can work very well. Over the phone or face to face marketing has tremendous advantages however there is real value in adding in internet marketing including learning how to master social media. The benefits of social media and internet marketing is expanding your reach and the leverage that internet marketing can provide.