Why You Want to Catch the Online Video Marketing Wave Part I

This will be the first of a series of posts on the power of online video. In today’s post I focus on why you will want to get involved in this seismic online video marketing wave.

To Grow Your Personal Brand and Grow Your Business

Heard of Gary Vaynerchuk? If you don’t recognize his name you’ll probably recognize his best selling book, “Why Now is the Time to Crush It! Cash in on Your Passion. Gary was doing reasonably well with his dad’s liquor store and wine shop offline but when he took to using social media and taking his marketing online he chose video.

Gary started a Vlog which is a Blog with Video. He’s no dummy. He knew it was all about personal branding. He is earthy, uses a few four letter words and best of all he doesn’t fall into the category of the typical wine expert. Gary knows his wine but presents wine totally differently and he was able to quickly capitalize on what makes him different by using video as his main medium online.