10 Point Check List That Will Have Your Facebook Fan Page Making Waves
You Want to Be Where Your Audience is Going
Your Facebook Fan Page is an integral part of your online marketing strategy. If you have not heard it before Facebook now has 500 Million users and the average user spends an average of 20 minutes per day twice a day on Facebook. This is a total of 40 minutes per user and I bet the amount of time that Facebook users stay on Facebook is climbing.
Build Your Authority and Your Personal Brand
If you are in business or would like to be I recommend creating a Facebook Fan Page to build your authority and build your personal brand. There is an abundance of excellent writers and social media mavens online that can steer you in the right direction. One of my favorites is Amy Porterfield. Amy is a social media strategist and a writer for the Social Media Examiner. One of her closest friends is Mari Smith a guru of all things Facebook. This alone is a hint of the caliber as aperson and marketer that Amy Porterfield is in the area of social media and online marketing.
The most important thing we ever do in business is build relationships. Only through relationship building activities do we build trust with others. I have found networking offline to be the greatest asset to my business and it is just as true online. When I first joined Facebook a number of years ago, I only connected with others as they requested to be my friend on Facebook. I was not giving Facebook at the time the attention it deserved. It didn’t dawn on me at the time that Facebook was no different than all the networking I was doing through the Chamber, BNI and other networking venues.
The funny thing that occurred as a result is that I only became friends with people I already knew or individuals who were already in my business. For a start that was great however I was missing the boat in terms of using Facebook as a venue to network and grow my business. Yes, it is a social network first however it is perfect place to network, create new friendships and ultimately grow your business.