Network Marketing Thrives with Leveraged Marketing

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Mindset is huge in any endeavor. It is the philosophical back drop by which you make all your important decisions. I know going from an employee mindset to a Network Marketing mindset was personally life changing for me. I went from punching times cards, to salaried positions to being self employed to finally leveraging myself through Network Marketing. I remembered when it first dawned on me that I was getting paid even when I was sleeping or doing others things beyond the scope of building my network marketing business. It was awe inspiring. It is easy even now to take for granted the incredible benefits of true residual income. I can feel the pain of my next door neighbor who goes to work in Phoenix so she can afford the lifestyle of living in Sedona.

I live where I want to live and my days are my own. My husband and I live in beautiful Sedona Arizona and I promise you being financially independent of the local economy has its advantages. We are truly blessed. However, I would not say, that building a network marketing business is easy, especially brick by brick. The benefits are more than worth it and for many individuals already overloaded with their jobs, careers and family the thought of adding a business can seem overwhelming. Most people do not know there is a better way.

What do I mean by building your business brick by brick? As the metaphor infers it means that things are done one at a time, in a linear process and usually done by yourself especially early on in building your network marketing business. Let me share my story to demonstrate what building a business brick by brick can look like.

I started in network marketing 25 years ago. I have always practiced creating my list from family, friends, and business contacts. The company I’m with now, I have been with for seven years. We are in the top 100 income earners. We make a comfortable double six figure income. I made phone calls to everyone I knew, I asked for referrals, which lead me to networking groups like E-women and BNI Business Network International to name a few. I even became an Area Coordinator for a monthly Women’s Networking Group called Heart Link. I did trade shows, talks on pertinent subjects at the Chamber, we have done magazine ads and articles, we did advertising co-ops and radio programs. I have peaked interest at parties, family events, health clubs and this only scratches the surface.

Once I peaked a persons interest, I’d get them to a tool, like a online video, then I’d either enroll them or get them to third party (someone besides me that could validate our business and products) and then I’d enroll them. I’d determine if they had business intent and if so my next step outside of training them was to get them on a conference call and then a physical event. During all of this I would be definitely plugging in my business builders into personal development and our meeting event system. Events range from home presentations, hotel meetings, Super Saturday events, Regionals and finally our Company Convention. You get the general idea. We have been fortunate that we have some respectful success using this system. I would not say spectacular but respectful success.

As you may have noticed this is all very labor and time intensive. I have actively done this process for the last seven years with my current company. We have made amazing friends and had fun along the way and we have paid the price. Up to this point the price has been worth it to us, for the lifestyle is has created for us and some of our team members.

The downside of our brick by brick building methods, have been huge time investment, travel, the funds to pay for all the marketing and keep ahead of the attrition curve. No matter how spectacular your product line, management team, culture, compensation, attrition happens for a myriad of reasons. Often the reasons for people dropping out of our business, were not related to our business and sometimes it was. People change their minds, have personal challenges that take over, decide they have other priorities. People also drop out because they can not sustain what is required to be successful over a long period of time.

I could only be in front of so many people on any given day, by phone or in person. I was smart enough to get clear on the quality of people I wanted to attract therefore putting myself in front of business owners and professionals. However the exposing and sorting process could be overwhelming even on a good day and as any experienced network marketer knows this is only the beginning to the process of developing a team of leaders.

Thanks to Attraction Internet Network Marketing there is a better way. The goals are the same, to market, create connection/trust with qualified individuals.

What if we could automate our marketing 24/7, educating and creating a quality connections every step of the way. I am finding I no longer have to generate every point of contact of marketing to a potential prospect. One of the most time consuming aspects to building a viable business is the marketing and qualifying of those individuals I was marketing to.
I can’t tell you the time, energy and money I have committed to marketing brick by brick only to find out later the individuals I was speaking to, were not currently qualified to be apart of my business.

This is where it gets very exciting. The hardest work, and time commitment is just getting your marketing system set up. What is great that once your marketing system is in place, your reward vs time commitment moves dramatically in your favor. This means that the time it takes you to maintain, fine tune and sort for winners for your business dramatically drops once your systems are in place. Your income will continue to grow exponentially.

Instead of traveling all over doing individual presentations, I can now do a video on You Tube or Blink TV and it is available to educate and promote 24/7 to  thousands on an ongoing basis. I can be home or on vacation while my articles, blog, and videos continue to educate, empower and help me sort for those who are looking for what I have to offer. This does not even include the power of connecting with other marketers on the web and leveraging your marketing with others. I will save this for the article on the power of Joint Ventures.

Now you and I can leverage our marketing. We can build trust, connection, provide education and create many avenues for quality business connections to take place. I hope the light bulbs are going off in your head. You now have the ability and the means to work your business from anywhere anytime from a lap top and a cell phone. You also have the means to work smart not hard, giving you and your family the true lifestyle freedom and promise of Network Marketing. I believe in not reinventing the wheel so I researched and found a well conceived internet training and mentoring program called Renegade.   Empowering and branding yourself on the web has never been easier with the paint by numbers training of Renegade University and Renegade Professional.

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