Putting the Marketing Back Into Your Network Marketing Business
Have we been asleep for the last 50 years? Why is it that for the last half century we have limited our marketing efforts in network marketing to warm market, making our list, signs on telephone polls, leaving cards on bulletin boards and all over God’s creation. Yes, there have been the brave souls who have run ads, did radio, and even television. Often with dismal results. If the results were decent, the cost was prohibitive for most.
Of course we were all taught that it’s always best to start with those who already know and trust us.There is some logic given it is a great way to practice and most important, get referrals. The challenge is, when limiting our businesses to this type of marketing, the all important question comes up in your contacts mind; “can and do I want to do what you are doing with me right now?”
The primary reason for resorting to circle of influence marketing is the low cost and trust. Until recently this was the most logical choice for marketing a grass roots type of business model. Now, with the advent of 2.0 internet marketing, we can bring the Marketing into Network Marketing. If you are new to the industry count yourself fortunate. The truth of the matter many people struggled for years with internet marketing often spending more than they made. There was a lot of trial and error that went on for the last 10 years.
Thanks to the 2.0 marketing, web sites and social networking which are intuitive and easy to utilize are now available on the web. The most novice of us can capitalize on the internet exposure. Even if you’re scope of skills on your computer is to send emails (or barely that), you can learn to capitalize on internet marketing. There is currently point and click training that can transform your business. I recommend the Renegade System. We’ll get more into this amazing system in a moment.
If you are considering entering into network marketing industry and are open to developing your skill sets on the web, the world is your oyster! It is very rare to have the timing of millions looking to create extra cash flow, an upside down economy, and extremely skilled business people looking to diversify. More people today do their research and make their buying decisions using the web. They also buy on the web. The web is now the place people look first to determine what potential opportunities are worth pursuing.
This being said, this new ever growing audience is sophisticated, intelligent, in most cases well educated. They will not buy hype. The upside of this fact is that these are the individuals you want to serve and develop rapport with because when they do buy from you and/or join your opportunity, they are worth their weight in gold. We know in network marketing one committed, talented business person can create income for you and them that can last a lifetime.
Burned out professionals have had their eye on network marketing for years but many held back because they couldn’t see themselves doing the things that most of the industry has been taught to do to promote their businesses. I know a leader whose primary marketing thrust was to teach his distributors to go to the the shopping mauls and strike up conversations with the people they ran across. Of course learning how to listen and connect with people are valuable skills. However, having this 10 foot rule being the primary thrust of your marketing efforts is a big turn off to many professionals. They don’t like of the idea of when this happens to them let alone doing it themselves.
When you bring sound business principles into your marketing efforts, you gain the trust and confidence of other professionals. The mantra of network marketing has always been duplication. However, it is hard to duplicate when the majority of people don’t want to duplicate the old style network marketing efforts they are being taught or exposed to. This is why you see so many organizations not really duplicating with any predictability.
If this was not enough of a reason to embrace and learn the skill sets of Attraction Internet Marketing for your network marketing business, let’s discuss leverage, massive leverage. One of the big selling points of network marketing is leverage. What does leverage mean? Leverage is the ability to set something in motion utilizing systems and people that allow you to multiply your efforts.
I think we would safely say, that an average work week in America is between 40-50 hours. The rest of your life is for yourself, your family and recover from the stresses of our modern day work world. Given that we are paid based on productivity, how can you increase your earnings if you are limited to the number of hours you can work without losing any quality of life? You can try and move up the corporate ladder. Then create such value for the corporation that you are paid more for your time or you increase the number of hours you work.
Men and Women alike are getting burned out and are looking for options, now enter Network Marketing. Internet marketing married to your network marketing business takes it to a whole new level. You are leveraging yourself with both your business model and your marketing efforts.
How powerful is the leverage of internet marketing? Internet marketing gets astronomical results over time. When you’re building a Network Marketing business brick by brick, you can only get in front of so many people on a daily weekly basis. You also contend with the normal attrition that all businesses experience. Most people are attempting to do this while they are working a full time job and juggling their families needs. It can be done but it is hard work. Sometimes grueling work. You may have just traded one type of burn out for another. Yes, the advantage of Network Marketing is you are building something for yourself over time that can pay you handsomely, but can you stay in the game to reap the results?
The killer is that most people either don’t have the staying power. To get over the hump from working their butt off and reaping the rewards of putting their time in. The second factor is that it’s not working smart. Building your network marketing business with internet marketing takes your business from horse and buggy to Lear Jet speed. You are also leveraged to the max. Imagine that you have written 30 articles over time on the web, have a dozen or so videos on You Tube, you have a presence on Squidoo, and your have your own Blog. Now link all these together with links from one to another and utilizing key words for your targeted market. Now, take it to the next level and link to others on your team who are also creating their own presence on the web, and you have a formula for success. This is not even considering joint ventures.
Feature other complimentary businesses on your blog, share your informational content with others and you create leverage with others on the web. Not only are you developing your own following, but you are tapping into the networks of others. When you’re a good internet citizen sharing with others on the web, the search engines fall in love with you and rate you higher on the search engines. You are even easier to find and the sophisticated audience takes note of your offerings. You become a wise counsel for those looking for what you have to offer. You are getting in front of hundreds to thousands of potential prospects 24/7. That is leverage. Your video or videos can be viewed 24/7 even when you are sleeping and spending time with your family. Branding yourself on the web, allows your audience to get to know you and bond to you. Creating many points of connection through your internet marketing system on the web will reward you for many years to come.
I call this the abundance mindset. You have more inquiries into your business than you can keep up with, so now you can share quality leads with your leaders. Of course, your most proactive leaders will want to get up and running branding themselves on the internet as well. Showcase each other and link to to each other will just further everyone’s success.
Now we are bringing the Marketing to Network Marketing. The most complete, brilliant and well priced internet training system is the Renegade University. You can initially enroll for free and check out the information and when your ready you can upgrade to Renegade Professional. The low cost and the best investment I have ever made in myself. You get all the training and support to brand yourself on the web.
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